Pursuits - Public relations kit
Time needed
Varies.
Cost
Varies.
Numbers
Individuals, small groups or full Unit.
Description
Decide on the audience you are aiming at and the message you want to convey.
Design posters and montages, take photographs to enlarge and mount, etc.
Location
Varies.
Transport
Varies.
Resources
Varies with your message and target audience.
Contacts
District/Group PR person, Executive Officer Development at Scout Headquarters, PR companies, libraries.
Permission
None.
Training
Photography, lettering, sign writing, etc.
Problems
Don’t aim too high and don’t lose the plot.
Precautions
None.
Comments
It can be a one-off promotion or the start of an ongoing PR campaign aimed at your Group, neighbouring Scout Troops, local schools, special events, etc.